Marketing Budget Summary Essay Example | Topics and Well Written Essays - 500 words

Marketing Budget Summary - Essay Example Going through the history of the events Panera has organized it can be approximated that the company will spend around 10 million in 2007. Panera operates a newsletter and website to increase the awareness about its products and services amongst the customers which are examples of the items that will come under publications. As the newsletter is based on a subscription model the expenditure on the newsletter is covered by the subscription fee. However the cost of maintenance of the website and its content and other publications items will require some additional expenditure in the future. Thus publications will require a spending of around can be approximated 1 million in 2007. As Panera's bakery products are its major market the marketing expenditure for that segment will be the highest in 2007, followed by caf products and then pantry products. Ideally the marketing budget should be based on the proportion of the product category wise sales. However, due to unavailability of such data these values have been derived based on judgment. Panera has a vast operation in 36 states. Having such a vast operation it must divide its marketing budget area wise as well. There are several ways for making a region wise division of the market budget.

Report Essay Example | Topics and Well Written Essays - 2000 words - 7

Report - Essay Example The company has performed admirably well, but they are yet to unlock the exponential potential lying in the social media marketing. This may be the only thing left for the company to claim its position as the best sneakers distributor. The use of Social media for marketing enables a business to engage their customers in the platform where they naturally spend most of their time. Identification of the social media platforms to use is the first step to high rewards from the sector. Animations and funny videos, when linked to the Facebook or Twitter pages, are the surest way to keep Facebook and Twitter youthful followers engaged and in the process, they gain more interests in the company’s profile. LinkedIn pages are also another social media feature that the company should have. These pages are important to get more branding for a business and an excellent platform to reach the target market on the network. This paper details how the Sneakers Seekers marketing team could employ an effective application of the social media approaches to increase sales by engaging more youths. Introduction Sneakers Seekers is one of the newest sneakers companies in the United States. The company has its headquarters at North Miami Beach, Florida 33179. Stoyan Doynov, who is its current CEO and president, started the company in 2008. Stoyan who says he started the company out of his passion for sneakers describes himself as â€Å"Sneakerhead† (Doynov, n.d.). Getting into a market with heavyweights such as Nike, Addidas, Jordan, Asics, Converse, Ewing, Fila, New Balance, Reebok, Vansvans and other must have been a very bold step for Doynov. The success that Sneaker Seekers has achieved is enough proof that will and desire can achieve milestones even where the ‘terrain is tough.’ The company specializes in sneakers and athletic footwear offering some 'hard-to-?nd' sneakers and shoes and has a permanent promise of a wide variety brand name sneakers as well a s athletic shoes at lowest prices. Since its entry into the market, Sneakers Seekers has shown unprecedented growth. Only two year after the company opened, it moved into online marketing to open SneakerSeekers.com stores. By and by online marketing became the main marketing platform for the company. Doynov says that their beginning was a humble one, selling products on EBay (PRWeb, 2013). This was during the Great Recession. The company now has its own website and is authorized to sell numerous brands, which Doynov says they add to every month. (PRWeb, 2013). To sell more, the company focuses on fashion and offer exquisite products. They offer the most popular brands of sneakers on the market as well as fashion oriented sneakers ranging from Radii Footwear, Blackstone, Gola and Victoria. The most significant development came when the company moved most of its overstock inventory to FBA (PRWeb, 2013). Doynov says that this move enabled the company to operate with fewer employees, ca rry, more inventory, and achieve greater Amazon fulfilled velocity on its items as its listings. Amazon provided Sneaker Seekers an Auto Multi-Channel Fulfillment (AutoMCF) through which it could sell on Sears, Rakuten Shopping and Newegg as well (PRWeb, 2013) thereby reaching more potential customers. They were

Employment Relations Essay Example | Topics and Well Written Essays - 2000 words - 3

Employment Relations - Essay Example This factor comes in as one of the most important issues outlined in the agreement. For quality purposes, different workers ought to have well stated resting hours and this requires that the employers set clear rubrics with regard to work. However, it is important to recognize that this ought not to get exaggerated. This is from the fact that there are those workers that may take this as an option to skive their jobs and consequently they may provide poor work putting the company in an inappropriate financial state. Health and safety is another factor that needs to be recognized for an effective collective bargaining to work appropriately. Any institution regardless of the kind of business it runs ought to have a clearly stated course of action in case of anything happening at the work place. This works effectively to ensure that the people or rather the employees work comfortably and diligently to ensure that they attain the standards that they are expected to attain. Diligence comes in from the fact that these people are assured of proper maintenance and professionalism when resolving their health problems (Brownson, 2011, 43). Another factor to incorporate is with regard to training. In order to have an effective team, any company with the aim of succeeding must have a strategic training facility for their members. It is important to have a well-established facility that would help the employees understand the running of the business. It is the right of every employee to go through this training process because failure to do so would have the workers making mistakes and the consequent result of this is poor jobs being done leading to people living unhealthy and substandard lives due to low profits. It is thus the responsibility of employers through various collective bargaining tools to ensure that the employees understand the basic working of the company. An article to review with regard to this is one discussing how Cooper Union’s endowment